Fashion can also be discovered walking
Buenos Aires has a particular relationship with design. It’s in a shop window in Palermo, in a small workshop in Villa Crespo, in the textiles of Once, in a hidden showroom in Chacarita and, of course, on a catwalk.
BA está de moda proposes to unite those worlds.
From August 22 until September 17, a program of fashion shows, tours, commercial activations, shopping experiences and meetings with designers brings fashion to different points of the City. The proposal is part of a platform that seeks to connect design, production, innovation and commercial development within Buenos Aires’ creative ecosystem.
But for those who approach simply out of curiosity, there is another possible reading: during these weeks, fashion works as an excuse to discover Buenos Aires from within.
From Palermo to Once: entering where creation happens
One of the most interesting axes are the Fashion Tours, guided circuits through shops, ateliers and designer showrooms.
Villa Crespo, Palermo Soho, Chacarita and Once are part of these itineraries, accompanied by sector references who allow approaching both established brands and emerging projects.
The proposal allows discovering something that often remains outside the shop window: who designed a garment, where it is produced, how a material was chosen or how an idea ends up becoming a collection.
And each neighborhood contributes a different landscape. Once maintains a historic relationship with the textile industry; Villa Crespo and Chacarita mix workshops and new creative spaces; Palermo concentrates much of the author design circuit.
Fashion thus appears as a different way of reading the city.
New names on the catwalk
On September 7, the Centro Cultural Recoleta hosts the Revelaciones Fashion Show, where winners of the Revelaciones de Moda contest present their collections on a professional catwalk.
The focus is on new talents: designers and creators beginning to build their identity within an industry where finding one’s own voice can be as important as mastering a technique.
Between September 7 and 11, the agenda continues with Designers, a platform dedicated to author design that brings together independent creators and brands with innovative proposals.
These are two instances that allow seeing where the local scene is heading: new silhouettes, materials, cross-disciplinary approaches and different ways of thinking about how we produce and use clothing.
Dressing also means asking how
Contemporary fashion is no longer explained only by trends.
Traceability, sustainability, production processes and innovation are part of the conversations currently crossing the sector. BA está de moda takes these axes as part of its platform and connects them with entrepreneurs, SMEs, designers and major brands.
For the public, these discussions open other questions: Who made this garment? With what materials? Where was it produced? How long do we want it to remain in our wardrobe?
Looking at fashion can also mean looking at the processes behind it.
Palermo closes the agenda in the street
The closing comes on September 17 with Feliz Palermo, a day open to the public that brings together brands, designers and shops of Palermo Soho in a celebration that combines fashion, culture and urban life.
The choice of the neighborhood is natural. Palermo has built over the last decades an identity closely linked to independent design and new porteño brands. Its streets allow moving from a clothing store to a design studio, a bookstore, a gallery or a café in just a few blocks.
This intersection sums up quite well the spirit of the whole proposal: taking fashion out of a single stage and returning it to the city.
Buenos Aires, from what it creates
For locals, BA está de moda can be an opportunity to discover brands, designers and spaces that were closer than they seemed. For visitors, it offers a different entry into contemporary porteño culture.
Because Buenos Aires’ identity is not only in its historic buildings or great traditions. It is also built every day in workshops, studios and small brands where a new generation experiments with materials, images and forms.
