The Week of Sweetness that is celebrated from July 1 to 7 of each year arose in the winter of 1989 from the hand of the Association of Candy Distributors and a particular company, Arcor, with the aim of increasing sales .
"A treat for a kiss" is the slogan that became popular and, although it emerged with a purely commercial objective, it settled in the imagination of consumers over time.
From that moment every July 1 to 7 is celebrated the week of sweetness. Now, due to the context of the pandemic, tradition changed a little.
"These seven emblematic days of the calendar are conducive to giving sweet things that always do well and inviting to exchange 'A Candy for a Kiss'." They explain from the Federation of Commerce and Industry of the Autonomous City of Buenos Aires ( FECOBA ).
But this year they spread a different initiative for this traditional week: "Due to the situation we are going through due to the COVID-19 pandemic, the proposal is: A virtual kiss for a real treat."
And now we from mibsas, we want to share some options to send or receive that sweet that you crave this week.
-Let's start with the pioneer company of this Sweetness Week, Arcor created its own website Arcorencasa.com to be able to send its great variety of sweets, directly to your home !!
-We continue with the ordering applications that are all the rage in this quarantine and it is obvious that this Week of Sweetness will not be overlooked, we highly recommend that you be very attentive to them as they will be highlighting their sections of sweet things and offering your promos and discount coupons. OrdersYa , Glovo, Rappi.
